Prudential Pricing and New Features on Founders Plus IUL and Essential UL

As of April 24, 2023, Founders Plus IUL and Essential UL will be improved with a new and generally lower charge structure. Plus, we’ve made other valuable changes.

Founders Plus Indexed UL
First, Founders Plus has a new, clearer name: PruLife® Founders Plus Indexed UL.
Founders Plus offers upside potential with downside protection through indexed or
fixed account crediting, meaningful guarantees, and living benefit options.
New Pricing
Pricing will be improved with a new and generally lower charge structure, especially
in shorter pay scenarios, making 1035 exchanges and mirrored loans more attractive.
For example, for $1M of death benefit the average decrease is roughly:

Essential UL
Essential UL, our simplest version of permanent life insurance, provides cost-effective
death benefit protection, conservative cash value accumulation potential, meaningful
guarantees, and options for living benefits.
New Pricing
Pricing on EUL will be improved with a new and generally lower charge structure,
especially in shorter pay scenarios, making asset repositioning and 1035 exchanges
more affordable. For example, for $1M of death benefit, the average decrease is roughly:

Please see the full bulletin here