Upcoming Changes to Protective Lifetime Assurance UL

Protective® Lifetime Assurance UL Change

From Protective

We have some important information regarding our product, Protective Lifetime Assurance UL.
Effective March 2, 2021, we are slightly increasing rates for our product. This price change enables
us to continue offering this solid, well-designed protection solution that meets customers’
expectations and helps us deliver on our promises — together. We will also be adding a $500,000
face amount band to the product.

New face amount bands

• Band 1: $50,000 – $99,999
• Band 2: $100,000 – $249,999
• Band 3: $250,000 – $499,999
• Band 4: $500,000 – $999,999
• Band 5: $1,000,000+

Transition Rules:

If you have any questions, please contact your Protective Life representative.

• For ticket business and direct writers: applications must be signed and received on or before
Monday, March 29 to receive current rates.
• For paper business: applications must be signed and received on or before Monday, March 15
to receive current rates.
• Any application in underwriting on Monday, March 15 may choose between the old and new
a version of the product, but will retain the rates initially quoted unless otherwise requested up
until the case has been approved.


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