Protective – Lifetime Assurance UL Change

Protective has some important information regarding their product, Protective Lifetime Assurance UL.

Effective March 2, 2021, Protective is slightly increasing rates for their product. This price change enables them to continue offering this solid, well-designed protection solution that meets customers’ expectations and helps deliver on their promises.

Protective will also be adding a $500,000face amount band to the product.

New face amount bands

• Band 1: $50,000 – $99,999
• Band 2: $100,000 – $249,999
• Band 3: $250,000 – $499,999
• Band 4: $500,000 – $999,999
• Band 5: $1,000,000+

Transition Rules:

• For ticket business and direct writers: applications must be signed and received on or before
Monday, March 29 to receive current rates.
• For paper business: applications must be signed and received on or before Monday, March 15
to receive current rates.
• Any application in underwriting on Monday, March 15 may choose between the old and new
version of the product, but will retain the rates initially quoted unless otherwise requested up
until the case has been approved.