Pricing Update: Lincoln LifeElements® Level Term (2019) – 01/11/21
- January 11, 2021
- Carrier News, Life Insurance, Product Announcement
Effective January 11, 2021, Lincoln is announcing pricing updates to Lincoln LifeElements® Level Term (2019) which will
improve competitive positioning in key cells. Lincoln LifeElements® Level Term offers both a traditional paper
application process and a streamlined Tele-App process for electronic and paper ticket submissions.
Pricing Updates
▪ The majority of the following core cells, all term durations, will rank in the top 3 compared to key competitors:
o Face amounts of $1M and above, age 30 and above
o Face amounts of $500k-999k, ages 50 and above
▪ Premium updates will be a mix of both decreases and increases
Transition Guidelines
For states that are approved at rollout, there is a 30-day transition period which begins on January 11, 2021 and ends
on February 10, 2021. During the transition period:
▪ New applications received and applications currently in underwriting will automatically receive the lowest rates
available.
▪ For LincXpress Tele-App cases a complete ticket and required solicitation forms must be received.
▪ For policies already issued, Lincoln will accept a written request to change to the Lincoln LifeElements® (2019) – 01/11/21 rates.
▪ For policies already placed, Lincoln will not allow rewrites to the Lincoln LifeElements® (2019) – 01/11/21 rates.
▪ States approved after rollout, the above will automatically apply based on the availability date.
Click here to view the term state availability grid.
Illustrations
Illustrations for Lincoln LifeElements® (2019) – 01/11/21 will be run on Lincoln DesignItSM Illustration System (v51.0 C). If you have an active internet connection, the software will automatically update to include the new rates on January 11, 2021. If you need to download the Lincoln DesignItSM Illustration System, it will be available on the Lincoln producer websites or from Field Office Technicians.
Available Riders
The following riders are available on all versions of Lincoln LifeElements® Level Term (see state availability):
▪ AcceleratedBenefit Rider
▪ Waiver of Premium Benefit
▪ Children’s Level Term Insurance Benefit Rider
Marketing Materials
All impacted materials have been updated and made available on the Lincoln Producer Websites.
- January 11, 2021
- Benkis Barrueta
- Carrier News, Life Insurance, Product Announcement
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